Becoming an Employer of Choice
As competition in the labour market intensifies, attracting and retaining talented people is vital to a company's success. Great businesses understand that by having engaged and enthused employees, they will outperform others in terms of employee retention and financial achievement.
We call them Employers of Choice, because the experience of engaging their people at every touch-point is consistent, on brand and harmonious.
The Employer Brand
The Employer brand represents a business's efforts to promote, both internally and externally, a clear view of what makes them different and desirable as an employer. More recently its importance has gained the attention and recognition of marketing, communications and HR managers as well as recruiters and CEO's, as a strategic tool for competitive advantage.
"A strong employer brand attracts better applicants (Collins and Stevens, 2002; Slaughter et al., 2004) and shapes their expectations about their employment."
(Lievens and Highhouse, 2003)
Successful Employer Brand Campaigns ensure employees understand, embrace, and "live" the brand vision their company advocates. Chameleon Creative creates engaging Employer Brand Campaigns that bring your brand to life for employees and prospective employees alike.
So what can your company do to gain an edge in the battle for talent?
Today companies strategically employ design to create visual recognition of their brand's core values with the aim to attract and retain the best employees in the marketplace. Leveraging the employer brand through creative design to engage and retain talent should be high on the leadership agenda. Fostering design is transformative and the benefits to your company are priceless.
Chameleon Creative develops compelling brand campaigns that introduce and explain your brand messages in new and attention-grabbing ways.
Chameleon Creative will link your internal and external marketing material so that your people hear the same messages that are being sent to the marketplace, while at the same time reinforcing those messages by weaving them into the company's fabric.
Using Your Brand to Attract and Retain Good People
Ensure Your Brand Is Highly Visible To Your Market
- We can help you develop unique and compelling Employer Brand Campaigns, aligning your brand's core values in a strategic & targeted way.
Harmonise Your Brand Messages
- For effective brand messaging your internal and external messages should be consistent and attention grabbing. This will bring a unified view of the company as a whole and continue to attract and engage good people.
Develop Creative Solutions
- Build a competitive advantage through unique creative design solutions. Use our expertise in online and offline marketing and advertising to gain an edge in the marketplace and differentiate your business from competitors.
Employer Branding is the 'hottest strategy in employment' (Sullivan, 1999)
Who Will Benefit
- HR Managers
- HR People
- Executive Recruiters
- Recruiters
- Head Hunters
- Talent Managers
- CEO's
- Private, Public and Government Organisations
Any Industry, Sector or Professional Services Business as well as any other professional who is required to recruit staff.
Is your company realising the benefits?
- Cost Savings with a value adding flow on effect
- Strategic tool for competitive advantage
- Attract and retain better applicants
- The ability to capture a positive organisational spirit
- Visual recognition of your brand's core values and stronger brand engagement
Introducing the Inductor
The Inductor is an interactive multimedia presentation solution that is used to deliver information consistently to individuals or an entire audience in various locations. It provides unrivalled effectiveness in ensuring the accuracy and consistency of a company's message.
For more information talk to our team or visit: www.theinductor.com.au
Download our Brochure
Case Studies
Case Studies
AGC / AusGroup Recruitment Website Portal
Online recruitment Application
As an extension of our web offerings, our dedicated Online Recruitment Component makes posting job offers a simple task. The offers can be classified in various categories and may be allocated to an administrator to manage these posts online.
Some of the other Recruitment Component features include, CV and applicant letter recovery and management, applicant email notification to an administrator and the capability to view the application on a website. There is a built in search functionality whereby visitors (or applicants) to the website can search through posts. The database of applicants is developed and its accessible online 24/7.
Edith Cowan University (ECU) Promotional Video to Attract International Students
Client Testimonials
"Chameleon Creative played an integral part in assisting AGC's rebranding program. Through development of a comprehensive style guide including online templates, employee brand, a recruitment campaign through to the production and delivery of a new website, Chameleon Creative is a professional and creative team that takes the time to understand their clients' requirements."
"Chameleon designed and produced a series of vox pops for ECU International which featured international students discussing their ECU experience. The vox pops were recorded in English and some of them, in the students' native languages. The vox pops were then displayed on a special YouTube channel and used for student recruitment purposes. The campaign was very successful!"
"Chameleon Creative designed a pocket size Values booklet to be a daily reminder to all staff of the importance of what it means to work here at AIM WA. This initiative supports the Institute's employment brand strategy to recruit and have our people working within the AIM WA Values. The booklet has played a significant part in continuously raising awareness of our value systems and engages our people in a unique way."
Case Studies
Rio Tinto Internal Health & Safety Campaign and Wellness Program Rollout
Australian Institute of Management Western Australia (AIM WA) Values Campaign Brochure
Case Studies
BGC Contracting Internal Company Inductions and Learning Tool
Monadelphous Human Resources Company Inductions
Wesfarmers Best Practice Conference Campaign and Directory
CMEWA Recruitment Advertising and Industry Newsletter
