Rio Tinto
Chameleon Creative was thrilled to have successfully pitched against eight other agencies for Rio Tinto’s ‘Face of HSE’ internal health and safety campaign.
A series of 12 icons was developed to illustrate each month’s key topic. These icons were presented alongside striking photography on posters and pocket cards, designed to educate employees on vital health and safety issues. The concept was well received and subsequently extended to Rio Tinto’s ‘Wellness’ campaign, for which a further 12 icons were developed by Chameleon.