Credo
Since 1986 Chameleon Creative has been providing its clients with strategic and creative consulting that has assisted their brand development,success and profitability. Chameleon is unique in it's holistic approach to branding and indeed to it's own internal environment.
Brands are applied, managed and developed across a range of media including traditional graphic design, advertising, multimedia and environmental signage. Chameleon has become specialists in applying the brand as a connecting element across the various media whilst still maintaining and indeed enhancing it's impact, strength and recognition.Internally Chameleon works as a team gaining strength from shared knowledge and experiences which ultimately benefit their clients.
It is this team approach to design that brings together creativity and knowledge and arrives at a point that connects with peoples passion. Passion that makes Disney such a universally strong brand. Passion for Diesel Jeans that allows them to command a price triple that of Just Jeans and passion that makes people tattoo Harley Davidson Motorcycles onto their bodies.
1. Who is Chameleon Creative?
We are not a graphic design company that only does great design.
Chameleon Creative is a Brand Management company that specialises in the Cultivation, Management and Revitalisation of Successful Brands.
2. Our Vision
To become Western Australia's leading brand management company through the development of traditional and online media products: Design; Brand Standards; The Inductor; Websites, Website Content Management Systems (3CMS), Web Support and Website Hosting.
3. Our Purpose
As Western Australia competes in a global market, the brand has become the most valuable asset a business has in today's market place.
Our purpose is to develop and manage our client’s brands and provide clients with a range of online products to compete and prosper on an international stage.
4. Our Core Values
We have an overriding commitment to creativity, brand development and sustainable design talent.
We value honesty, transparency and accountability in all of our business dealings.
We are focused on innovation, enterprise and continued Improvements.
We respect each other and embrace effort, diversity, openness, sharing, trust, teamwork and cooperation.
5. Our Strategy
We will achieve our Vision By:
Enhancing the Brand Value of many of Perth’s largest private and listed companies.
Develop the Inductor ready for a national launch.
Provide clients with powerful marketing material that is both functional and unique which enables the company to exploit its market potential to the fullest.
Developing cost effective 'Creative Solutions' that are the most appropriate, fresh and innovative possible for each and every client brief.
Providing clients with an unequalled standard of service where nothing is "too difficult".
Continuously striving to improve our product and service through education, training and the gathering of information.
Guiding clients by providing an understanding of new dynamic multimedia marketing and promotional options, and future directions.