Process
The success of our design projects is largely determined by our emphasis on understanding our clients’ needs and the markets in which they operate. This understanding, in combination with careful planning, allows Chameleon Creative to achieve excellence in Brand management and all visual marketing communications. Each project is managed by a dedicated Design Unit, comprising a Creative Director, a Design Manager with one or more Studio Designers, and a New Media specialist.
This collaborative yet coordinated approach ensures that all possibilities are explored in arriving at a design solution, a strong client relationship is developed, and effective and direct communication is maintained.
We then provide the client with a clear and logical design approach, tailored to the project’s objectives, timetable and budget.
Our services extend across the full spectrum of applied design and associated disciplines and include:
- Design
- Brand Identity
- Online Marketing
- Advertising Campaigns
- Trade shows
- Websites
- Direct Mail
- Company Profiles
- Brochures
- Annual Reports
- Prospectuses
- Exhibitions
- Interactive Multimedia
- Signage
- Photography Management
Chameleon Creative is a service orientated consultancy which prides itself on its track record for the full implementation of brand design and brand strategies. Its long term relationships with companies such as The West Australian Newspapers, Australian Institute of Management Western Australia (AIM), RCR Tomlinson Ltd., The City of Gosnells, Leeuwin Estate Winery and Edwards Solar Hot Water are based on its ability to deliver high quality products and services under deadline pressures that invariably accompany work of this nature.
Our services:
- Branding
- Corporate ID
- Promotional
- Signage
- Packaging
- Annual Reports
- CD Roms
- DVDs
- Interactives
- Websites
- Video
- Broadcast
- Animation
- 3D Modeling
Our Resources
Chameleon Creative utilises state-of-the-art computer equipment with G5 Apple computers and cross platform P.Cs. Chameleon has a contract with Xcite Logic whereby Xcites technical experts service and maintain the system at Chameleon on a weekly basis ensuring smooth operation of the 20 fully networked stations along with the four regional office stations. In an environment of shared knowledge (The Web) it is vital to have this sort of support and protection.
Chameleon has associations with a number of suppliers both locally and nationally. The production process for both traditional media and multimedia is flawed with hidden traps for the inexperienced. Being a full service studio, Chameleon has the responsibility to see projects through to delivery and implementation. It has therefore learnt over its 15 years how to avoid expensive mistakes such as re-prints. A process of checking, client sign off and more checking at production stages has ensured that this intricate process is streamlined and painless for the client.
Chameleon guarantees that every step in the production process is overseen and run through a series of quality control procedures that results in the best possible product within budget and time constraints.
Intellectual Capital
Chameleon Creative has an impressive array of Design and Communication Industry Awards that date back to the eighties from both State, National and International sources. Client successes include the Gold and Silver Lonnie Annual Report Awards for the Lotteries Commission of WA and two Gold Tourism Awards for the Port of Bunbury collected at the West Australian Tourism Awards on the 6th of June 1999.
Chameleon Creative has a track record that includes both Public and Industry recognition of its work over a period of 15 years. It is this awarded track record that contributes to Chameleon Creative maintaining and enhancing a reputation for "Creative Excellence" that is impossible to re-create instantaneously. A proven track record contributes to an overall perception of longevity, strength, stability and adds to community awareness and brand recognition of Chameleon Creative. The core creative team of Chameleon Creative has been in place for over eleven years with the Managing Director having been a founding member (15 years).
What Chameleon Creative has managed to create is collective 'Intellectual Capital' formed over an extended period of time within a relatively constant creative environment. Just as it is impossible to instantly recreate a proven track record, it is equally impossible to recreate ‘Intellectual Capital.' 'Intellectual Capital' is nurtured over time by a whole series of different components such as the company's philosophy and values, knowledge, information sharing, company culture, client interaction etc. Chameleon Creative's 'Intellectual Capital' is a dynamic feature of the company as it continues to grow and expand with client experience, training and constant sharing of acquired knowledge